I ordered some orange-barreled Bic Biro red fine point pens on eBay. For some reason they're not sold in the U.S. I like the Biros because the ink is a dark red, not the pinkish red ink that Bic sells here. I use them for editing documents and for making lots of notes in books as I read them. I've ordered Bic pens on eBay several times.
The last time I received some, they came in the most remarkable packaging. The envelope had "Thank You" stamped all over it along with several colorful Bic Biro logos; on the flap it said "Hope You Open This Pack With A Smile On Your Face" (I did); inside were not only the pens I ordered, but also four sheets of stickers with the Bic logo on them and a note that read "Thank You" and "Happy Collecting". They came from Thailand. I just checked Ebay and today there are 72 sellers offering Bic pens, but I'll always reorder from the last seller. I'm guessing most buyers who receive something from this seller would do so as well. Any product or experience can be made remarkable with a little creativity and often for little or no cost, and that remarkability pays big dividends. I still remember opening my PO Box that day, filled to the brim with mostly unsolicited advertising and junk mail, then discovering the Bic envelope. I stood there for a few seconds smiling and at that moment the seller earned one more customer's loyalty.
Comments